Brooks Pops Off in LA with 3-Storey Retail Experience

Challenge

Approach

In the heart of Venice on Abbot Kinney Blvd, we partnered with Brooks Running to design and produce their eclectic Pop-up retail experience, inviting runners from across Los Angeles to a unique retail space that engaged customers through Brooks’ wider ‘Find your Run’ campaign.

The multi-faceted Pop-up played host to a dynamic retail experience that brings together a Venice themed environment based around the concept of the ’Sunday Fun Run’.

Situated across a dynamic 3-storey mixed use space, each floor brings to life a specific purpose and function ranging from flexible LED shoe displays and custom selfie arch, to a bespoke treadmill fitting experience and a multi-use area allowing for events like Yoga, HIIT, mindfulness classes, and community running meet-ups.

Brooks Pops Off in LA with 3-Storey Retail Experience
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Results

@mrbeast I'm glad he didn't pass out 😅 Thanks @Shopify for this crazy experience! Hope those of you that went had a good time! #heist #money ♬ original sound - MrBeast
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