Jordan Brand flagship pays homage to Michael Jordan and his legacy in Chi-town.
Chicago is a city brimming with passion and pride for the art of basketball and for the sport’s most highly regarded player, Michael Jordan. It's no small feat to capture the magnitude of what Michael Jordan brought to the game and to Chicago - all within the confines of a store.
Design and build a brand experience retail space that honors Michael Jordan and his illustrious career with the Bulls. The flagship is the embodiment of #FromChicagoForChicago and is fully-equipped with a basketball court, training space and locally-curated artwork to inspire visitors from all over the world.
We created a space that not only serves as a retail store but one that highlights Jordan and his monumental contribution to the sport, to the Bulls and to the city.
_Over 7,600,000 impressions on social media immediately upon the flagship's launch.
_2,773 pieces of unique user content created using the hashtag, #FromChicagoForChicago.
_Fans lined up and camped for days leading up to the launch of the flagship.
_The concept was so successful that SET is working on rolling this out in additional markets.