Connecting fans to the Olympics with wearables.
The Olympics foster an incredible spirit of community through competition. Inspired by the Games, how can we get fans to adopt Nike+ and kickstart a new social community?
Draft on the momentum of the Olympic Games to introduce the incredible collaborative and social aspects of Nike+. Recruit fans to trial a brand new product using an interactive digital installation.
We created a touring pop-up that brought the competitive spirit of the Olympic Games to malls across America. Consumers trialled Nike’s wearable technology in retail installations that measured their speed and jump. We showcased the practical ways that Nike+ would benefit consumers, while increasing buzz around the innovation of Nike wearables.
_ 8,000 trials in 8 days
_ 4,156 retail locations
_ 7 pop-up locations
_ 1 defining experience