The world’s largest ferrofluid pool inspires athletes on Olympic journey
Nike speaks to the athlete in everyone. This same message can translate to the Olympic athlete when given the right moment.
Taking inspiration from a clubhouse environment, SET Amsterdam partnered with Nike’s Brand Design team to design and build a bespoke hub that hosted Nike’s athletes during the European Athletic Championships in Amsterdam the last stop before their journey to Rio.
Placing the athletes at the heart of the experience, the clubhouse design was inspired by a running track and took both the public and athletes on a journey of Nike Running’s past, present and future.
The future of Nike Running was purveyed with a central feature built with the world’s largest ferrofluid display. This innovative showcase took the shape of a slick black running track celebrating the launch of Nike’s new Track shoe. An oily black substance that formed spikes when in contact with strong magnetic forces, created shapes that magically appeared around the track, simulating the new spike technology that can be found on the sole of the shoe.
_ 13,000ft² of historic Dutch gasworks building dating back the 19th century
_ 200 of the world’s top athletes engaged
_ 2,500 NIKE+ members engaged
_ 70 adjustments to the FlyKnit upper
_ 30 versions of spike track plate