A unique roadshow across the US and Europe to launch Spotify’s Branded Moments product.
8 weeks, 7 cities, 61 agencies, 1000’s of people.
In order to get Tier 1 media partner support, Spotify must be seen as an innovative and disruptive brand that excels at understanding its consumer through the powerful medium of audio.
Spotify needed SET to bring the power of Spotify’s insight to life with an immersive, customizable and interactive journey. This journey started from the moment the invite was sent to the media agencies. Invitees were asked to enter their Spotify username to RSVP and were able to instantly see user generated data on who else was attending. This data was then brought to life during educational sessions throughout the week about the Spotify product and at the final party where interactive panels and light exhibits showcased the data to create a new kind of brand experience that invoked emotion and inspired participation.
_ SET turned millions pieces of data into interactive displays and graphs where partners could see the immense value of Spotify’s data
_Thousands of attendees across 7 cities controlling over one billion dollars of media buying power