Captivating Urban Youth at the Corner of Bowery and Spring
Sprite is synonymous with hip-hop culture. To align with Sprite's identity, we helped create a bodega-inspired space, the Sprite Corner, within the focal point of hip-hop culture, New York City. This atmosphere captures the perfect balance of both an urban bodega and a concert hall.
We used inspiration straight from hip-hop to build out a collaborative venue with multiple layers and features while adhering to Sprite’s branding. We built the Sprite Corner in six short weeks where we helped transform an ordinary street corner in New York, from a mere concept into a living, breathing entity at Bowery & Spring.
The Sprite Corner pop-up hosted events all-summer long where they invited guests to enjoy film screenings, freestyle hip-hop battles, cooking classes, jam sessions, comedy shows and much more. Our contribution to this eye-catching corner bodega included creating the stage design, backdrop, space layout, milk crate stage, ceiling cove, and lighting - with unique day and night-specific executions.
_The Sprite Corner received over 908MM online impressions to date.
_Over 120MM video views from content featuring the Sprite Corner.
_Each event held at the Sprite Corner sold out at maximum capacity.
_50x increase in Sprite mentions in hip-hop conversations.