What Experiential Marketers Can Learn from the Music Industry
By Stefan Tauber, Experiential Strategist, New York
The music industry has been heavily challenged, but its still thriving. Here are lessons marketers can learn
Experience strategist Stefan Tauber, from our New York team, joined DMN editor-in-chief Kim Davis to talk in the One-on-One Podcast about everything from Woodstock and vinyl to social amplification. Stefan talks about our recently published White Paper ‘The Activation Cycle we’re re-thinking the omni-channel customer experience from the ground up. As a DJ with a deep interest in music he watched closely as the music industry stumbled badly when the revenue stream from LP records, then CDs, was challenged by the wide availability of free music online. Stefan shared his lessons learned from the music industry that apply to marketeers in the retail space as well.
Listen to the podcast here.
The original version of this article has been published on Marketing Dive on July 30,