Bringing YouTube to life on stage

An evening of entertainment, conversation and presentation

Challenge

To continue to grow, YouTube needs to increase its share of advertising spend from the UK's top brands.

Approach

Brandcast London - a live celebration of YouTube, its creators, its reach and its effectiveness as an advertising platform for brand owners, and media agencies.

Bringing YouTube to life on stage
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Results

@mrbeast I'm glad he didn't pass out 😅 Thanks @Shopify for this crazy experience! Hope those of you that went had a good time! #heist #money ♬ original sound - MrBeast

Specific results are confidential, however we can share that #BrandcastUK was a top 5 trending term in the UK during the day of the event.

"I was absolutely blown away by the show, the content and the event as a whole. Thank you so much for the invite. I can honestly say that I have come away with a fresh perspective on what Matalan could and should be doing on YouTube." - Peter Gould (CMO Matalan)
"Brandcast was a fantastic event. I walked away knowing more about the power of the YouTube platform to help my clients and am excited about the opportunities that lies ahead in 2017." - Fred Westcott (Group Digital Director, Carat)

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