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As part of Mazda’s wider ‘Move And Be Moved’ campaign, seven underrepresented filmmakers with no formal studio backing, along with their teams, were invited for a once-in-a-lifetime opportunity to share their stories at Tribeca Film Festival under Mazda's 'Moving the Spotlight' program.
Set Creative was tasked, in partnership with our WPP sister agency VML, with bringing the festival’s inaugural ‘Moving the Spotlight’ screening event to life and managing Mazda’s VIP chauffeured vehicle service as part of their broader brand activity across the festival.
The "Moving The Spotlight" screening took place at Madison Square’s NeueHouse, a creative hub in the heart of NYC.
We served as the liaison between the venue and the client, advising on everything from the screening’s run-of-show to the venue's look and feel, as well as food and beverage choices. We also supported the production of the awards from concept to delivery.
Filmmakers and their guests enjoyed networking and photo opportunities in front of a step & repeat, and ikebana-inspired floral arrangements. We also supported the location scouting of a digital OOH billboard that showcased the winning films from ‘Moving the Spotlight’.
Leaning into Mazda’s core value of omotenashi - a Japanese concept that blends hospitality with mindfulness - we also offered a seamless transport experience. Mazda’s four premium Tribeca-branded vehicles ensured that VIPs, jurors, filmmakers, and celebrity guests traveled in comfort and style to festival events across all five boroughs of New York.
From the films that were screened to the connections that were forged throughout the festival, Mazda left a positive emotional mark on all guests. The well-attended ‘Moving the Spotlight’ screening event inspired both the film teams and the audience, fueling excitement about the films’ futures. The screening also facilitated content capture, including short interviews spotlighting the creators and program winners in the Mazda vehicles. The content was strategically distributed across Tribeca and Mazda's owned and paid channels, reaching over 8M people throughout the festival.
“I just wanted to send a note about how amazing last night was. The screening was so well put together, and we felt so taken care of and special.” - Moving the Spotlight filmmaker
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