As one of Netflix’s biggest annual events, we were challenged to create a UK experience that amplified Netflix’s global moment. Our goal was to give press, KOFs, and business partners an exclusive and immersive first look at what’s #NextOnNetflix in 2025 on a new scale, driving entertainment press coverage, conversation, and hype around Netflix’s upcoming shows.

Under the watchful eye of Squid Game’s Pink Guards, we took over London’s Picturehouse Central, transforming the venue into an immersive networking space and walkthrough experience wrapped around two unique, hour-long stage shows tailored to Netflix’s two distinct audience groups - press and advertisers. 

Bringing what’s Next On Netflix to life, the walkthrough experience featured five interactive activations and photo moments, highlighting symbolic visual elements from Netflix’s UK slate.

Guests stepped into Black Mirror’s USS Callister spaceship (complete with the original Captain’s Chair and Console used in the show), grabbed a sweet treat from Stranger Things’ Scoops Ahoy ice cream trike, and explored a Wednesday Addams-inspired gothic Pick ‘n’ Mix wall. An in-world cello performance featured a spooky visit from the original Thing hand, while The Netflix Book Club café immersed guests in upcoming binge-worthy book adaptations over afternoon tea and cocktails.