As the brand’s presence at Cannes Lions has grown, so has the challenge of ensuring the right conversations happen between the right people. As such, we were tasked with providing a space better suited to high level hospitality and executive meetings than free cocktails & fun for all, without losing the spirit of the Google Beach that the audience has come to love over the last ten years.

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Using the same recycled and repurposed materials we’d put together in 2019, we set about redesigning the space to function as a Google hospitality environment.  

Providing varying degrees of privacy with informal seating areas and using these spaces to break up the more formal and functional elements.

A packed schedule of talks, meetings, dinners and performances meant a more targeted, invited audience could be engaged at the right level with the right degree of personality.

A single structural roof tied all the spaces together as a one, whilst varying in height to give each area it’s own identity.

Just as we did in 2019, we aimed to deliver everything with minimal cost to the environment - from the re-purposed build elements to the locally sourced catering and from local hire furniture to recycled staff uniforms.

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