There are only a limited amount of Rugby players to buy Canterbury’s kit. In order to sell more product they had to take their story out to reach new audiences with a lifestyle story, whilst also building on their reputation for quality within the wider Rugby community. 

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The #CommittedToTheGame Roadshow – a touring experience that travelled across the UK and Ireland in the weeks running up to the tournament. Giving fans old and new the chance to try a wide range of Canterbury products whilst demonstrating their commitment to the game.

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