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Unite 700 programmers of different skill levels, from different companies, and who all use Next.js for different purposes, into a united community.
Throughout a cohesively branded experience, we connected the Next.js Conf 2024 audience through communal seating areas, community hackathon workshops, and a keynote presentation that streamed live outside the venue and to over 5,000 people tuning in via livestream. Beyond that, we created dedicated “Ask Me Anything” booths for sponsors and Vercel, giving attendees access to the technical minds behind Next.js.
Attendance of 900+ in-person and streamed to thousands more, in the common mission to build a better web. The event drove brand affinity for Vercel by creating intimate networking areas and spirited hackathons, all of which fostered community and authentically connected attendees to both each other and the Vercel brand.
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